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Abandoned Cart Email Templates that Recover Lost Sales & Boost Conversions!

2/13/2025•5 min read
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What is abandoned cart email?

An abandoned cart email is an automated follow up email sent to users who add items to their cart but leave the website without completing the purchase. These emails serve as gentle reminders, reminding customers to return and place order. With the right strategy, abandoned cart emails can recover lost sales, boost conversions, and improve customer engagement.

Effective abandoned cart email templates

Crafting the perfect abandoned cart email involves using good email copy, eye catching visuals and strong CTAs. Here are some high converting abandoned cart email templates to inspire your strategy:

Brand: Aldi Food Delivery & Retail Subject line: You left something in your Cart! Aldi.png

Brand: Super Brand Tools Subject Line: Why you should throw away your flashlight Super Brand Tools.png

Brand: BangGood Subject Line: You Left Something Amazing in Your Cart! Grab Now>> BangGood.png

Brand: DHgate Subject Line: You Still Have Something Left In Your Shopping Cart! Complete Purchase >> DHgate.png

Brand: Wixsite Automations Subject Line: We noticed you left something in your cart Wixsite Automation.png

Brand: Woman Within Subject Line: Good News! The Item You Left In Your Cart Is Still HERE! Woman Within.png

Brand: Levi's Subject Line: You left something in your cart Levi's.png

Abandoned cart email best practices

Timing to send abandoned cart email

Timing plays a critical role in abandoned cart email success. The best practice is to send: • First email within 1 hour of abandonment. • Second email after 24 hours as a gentle reminder. • Final email after 48-72 hours creating urgency or offering an incentive.

Offer discount codes for abandoned customers

A discount code (e.g., 10% off or free shipping) can motivate users to complete their purchase. However, use this tactic wisely to avoid training customers to abandon carts just for discounts.

Reserve the items in the cart

Letting customers know their chosen items are reserved for a limited time creates a sense of exclusivity and urgency. FOMO (Fear of missing out) is another strategy to bring customers back.

Remind them of the product they have abandoned

Including product images, descriptions and benefits in the email keeps the product top of mind and reinforces its value.

Include effective call to action

A clear and compelling CTA (e.g., “Complete Your Purchase,” “Get Your Item Now,” or “Return to Your Cart”) should stand out and direct users toward finalizing their order.

How to start sending abandoned cart emails

To start sending abandoned cart emails, follow these steps:

  1. Choose an Email Marketing Tool: Platforms like Klaviyo, Mailchimp, or Omnisend make automation easy.
  2. Set Up Automated Triggers: Configure emails to be sent based on cart abandonment behaviour.
  3. Personalize Your Emails: Use customer names, product details and relevant details which encourage user to take action.
  4. Test & Optimize: Experiment with subject lines, email design and timing to improve conversions. Most of these programs will have abandoned cart email templates you can use to start sending right away. You'll just need to update the copy, images, offer, and any other tweaks to make it feel like your brand.

Recover more sales with abandoned cart in your online store

Abandoned cart emails are a powerful tool to win back potential customers and increase revenue. By implementing best practices, optimizing timing, and offering the right incentives, you can significantly boost sales and improve customer retention. Start leveraging abandoned cart emails today and turn lost opportunities into conversions!

Faq's

Are abandoned cart emails transactional?

Abandoned cart emails can be both transactional and marketing emails depending on their content. If the email purely serves as a reminder of the abandoned cart without promotional elements, it can be considered transactional. However, if it includes discounts, product recommendations or other marketing content, it falls under the category of promotional emails.

How many abandoned cart recovery emails should you send?

The ideal abandoned cart email sequence includes at least three emails:

  1. First Email (1 Hour After Abandonment): A friendly reminder that the cart is still waiting.
  2. Second Email (24 Hours Later): A follow up with additional product details or social proof.
  3. Final Email (48-72 Hours Later): A last chance reminder, often with an incentive like a discount or free shipping. This sequence ensures that customers receive timely reminders without feeling overwhelmed by excessive emails.

When should you send and abandoned cart email?

As already discussed above, the best timing for abandoned cart emails is: • Within the first hour: Customers are still interested, and this is the best window to recapture their attention. • After 24 hours: A secondary reminder helps reinforce their intent to purchase. • After 48-72 hours: A final email with an urgency factor or incentive can drive conversions. Testing different send times and analyzing open rates and conversion rates can help fine tune your timing strategy.

How do you automate abandoned cart emails?

To automate abandoned cart emails, follow these steps:

  1. Use an Email Marketing Automation Tool: Platforms like Shopify, Klaviyo, Mailchimp, or Omnisend offer built in abandoned cart workflows.
  2. Set Up Triggers: Configure the system to automatically send emails when a cart is abandoned.
  3. Personalize Your Emails: Use customer names, abandoned product details, and personalized CTAs to increase engagement.
  4. Test & Optimize: Regularly analyze metrics like open rates, click-through rates, and conversion rates to improve performance. Automating abandoned cart emails ensures you never miss an opportunity to recover lost sales while maintaining a seamless user experience.