Post purchase Email Templates & Best Practices for Online Stores!

What is post purchase email templates?

Post purchase emails are updates about the order till it reaches the customer. Post purchase emails are normally shipping and delivery related updates. Shipping and return email templates are pre designed email formats used by online businesses to communicate important order related updates to customers. These emails keep buyers informed about their order status, shipping details and return policies. A strong shipping & return email strategy ensures that your customers stay informed, feel valued, and continue to trust your brand.

Why post purchase emails important?

• To Enhance Customer Experience • Reduce Support Queries • Boost Brand Reputation • Encourage Repeat Business • Build Trust

What other email elements should be included in post purchase emails?

Post purchase Thank you Emails

Post purchase thank you emails are updates sent to customers after they complete a purchase. These emails express gratitude, confirm the order and build customer loyalty. These emails can also include order details, next steps or exclusive offers to encourage repeat business.

Shipping confirmation emails

Shipping confirmation emails are automated messages sent to customers when their order has been shipped. These emails provide important details like tracking information, estimated delivery dates and a summary of the purchased items. These emails help keep customers informed, build trust and reduce order related inquiries.

Out for Delivery emails

Out for delivery emails are notifications sent to customers when their order is on its way and expected to arrive soon. These emails include tracking details, estimated delivery time etc. These emails help keep customers informed, reduce delivery related concerns and enhance the post purchase experience.

Order delivered emails

Order delivered emails are notifications sent to customers when their package has been successfully delivered. These emails confirm the delivery, provide tracking details and often include a request for feedback or a review. They help ensure customer satisfaction and encourage future purchases.

Order completion feedback survey

Order completion feedback survey emails are sent to customers after they receive their order. These emails typically include a short survey to gather insights on product quality, delivery and customer's overall feedback on the shopping experience. These emails help businesses improve customer satisfaction and build brand trust.

Post purchase email templates examples

Order confirmation email templates

Brand: Menards Subject Line: Your Order is confirmed!

Shipping confirmation email templates

Brand: Ralph Lauren Subject Line: Shipping confirmation for your RalphLauren.com order 5632845940

Out for delivery email templates

Brand: Vaporfi Subject Line: Your order is out for delivery!

Order delivered email templates

Brand: Sephora Subject Line: Your receipt from Sephora for Same-Day Delivery order #63753378000

Order return email templates

Brand: Temu Subject Line: Your Temu order return package has been received by the warehouse

FaQ

When should an email with delivery notification be sent?

A delivery notification email should be sent immediately after the order has been marked as delivered. This ensures customers are aware of the delivery, helps prevent lost package issues and provides a point of contact in case of any concerns. Timely updates enhance trust and customer satisfaction.

What information should a delivery notification email include?

A delivery notification email should include: • Order details (items purchased, order number etc.) • Delivery confirmation message • Tracking information (link to carrier tracking) • Delivery date & time • Support contact information in case of issues • Next steps (return policy, feedback request or product care tips) This keeps customers informed and reassured.

What information should a return confirmation email include?

A return confirmation email should include: • Return request confirmation (acknowledgment of the request) • Returned item details (product name, order number) • Return status (approved, pending, or processed) • Refund or exchange details (amount, payment method, timeline) • Next steps (shipping instructions or tracking for exchanges) • Customer support contact for any issues